Frism
Smart News for Active Portfolios
Refracting noisy financial news into clear portfolio insights.
What is Frism.
AI-Native Intelligence Layer
Frism transforms the global firehose of financial news and data into a dynamic intelligence feed with deep, asset-level insights.
Hidden Correlations
Unlike traditional news apps, Frism identifies the hidden correlations between macroeconomic shifts, policy changes, and portfolio-specific impacts.
Actionable Foresight
We provide users with the "why" behind market movements, equipping you to make confident, proactive decisions.
What do we solve.
The Data Deluge
The global financial ecosystem generates over 2 million articles and filings daily. For the active investor, this creates a 'Bandwidth Gap'—the volume of decision-critical text is scaling exponentially, while human cognitive capacity remains fixed.
The Analysis Gap
Traditional tools aggregate news but do not analyze it. Humans cannot manually connect a sudden policy shift in the EU to a specific supply chain impact on an Indian mid-cap stock fast enough to act.
Signal Decay
The window to act on information is shrinking; manual correlation is no longer a competitive strategy.
How do we solve.
Semantic Synthesis
Not just keyword matching, but understanding the intent and magnitude of news.
Cross-Asset Mapping
Connecting a macro event (e.g., a Fed rate hike or a change in Chinese export policy) directly to its impact on specific equity portfolios.
Contextual Alerting
Moving beyond "breaking news" to "impact alerts"—notifying the user only when a news event logically threatens or boosts their specific holdings.
USP of Frism.
Policy → Portfolio
Automatically calculating how a new Indian GST amendment for a specific sector ripples down to the margins of a Tier-2 supplier.
Macro → Micro
Connecting a spike in Brent Crude prices not just to "Oil & Gas" but to the specific cost-of-goods-sold (COGS) impact on a paints or chemicals portfolio.
Geopolitics → Sentiment
Decoding how a diplomatic shift in the Middle East affects the "Risk-Off" sentiment for emerging market equities (FII flows).
Who would need it.
Business Analysts & Economists
High-signal, focused news reading for time-pressed professionals who need to decode macroeconomic ripple effects instantly.
Active Retail Investors
Access to institutional-grade reasoning for portfolio management, moving from raw headlines to actionable foresight.
Corporate Strategy & Leadership
Monitoring competitor news, industry policy shifts, and supply chain threats with logical correlation to business strategy.
Who are we?
Karthik
Principal Engineer & Founder
Software engineer, with strong passion to solve challenging problems. Working on solving the problem of transforming financial news and macroeconomic events into actionable insights for individual investors.
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